AI Transparency Notice

1. In short

• Clariturn analyses your own Instagram data using automated statistical methods. Where we say "AI", we mean this data-driven analysis — not a chatbot and not an AI that invents claims.
• Clariturn is not a chatbot or human-imitating agent, and it is not a high-risk or prohibited AI system under the AI Act.
• Any short natural-language summary the product shows is generated only from your already-computed metrics and is disclosed as automatically generated.
• Parts of Clariturn's software were built with the assistance of AI coding tools, under human review. This affects how the product was made, not how your data is processed.
• Every insight is advisory only. A human — you — always makes the final decision.

2. Scope & legal framework

This notice covers the Clariturn service operated by Jakub Kotrba, sole trader, IČO 19425601, Tigridova 1618, 250 82 Úvaly, Czech Republic. It addresses the EU AI Act as it applies to us as a provider and deployer of the relevant functionality, alongside our existing obligations under the GDPR and Meta's Platform Terms.

Applicability of the AI Act is phased. The provisions most relevant to a product like ours are the Article 50 transparency obligations for certain AI systems, which apply from 2 August 2026, and the AI-literacy expectation in Article 4 (see §8).

3. What we mean by "AI"

Our scores, insights, and recommendations are produced by automated statistical analysis and data-mining of your own metrics — established, transparent methods such as robust statistics (medians and recency-weighted typical values), cross-validated models, and rule- and pattern-based detection. Where we use the word "AI" in the product or in marketing, we use it as a general, familiar label for this automated, data-driven analysis.

The core of the Service does not depend on a generative AI model to invent claims. Every recommendation is derived from, and traceable to, your own measured data. If a feature ever produces a natural-language summary, it is generated only from metrics we have already computed from your account — never fabricated, and never trained on your personal data. We do not use your data to train third-party AI models.

4. AI Act Article 50 transparency

Article 50 sets transparency duties for specific kinds of AI systems. Here is how each relates to Clariturn:

• Art. 50(1) — AI that interacts with people. Systems intended to interact directly with natural persons must let those persons know they are dealing with an AI, unless it is obvious. Clariturn is an analytics dashboard, not a conversational agent; it does not pretend to be a human. Where any interactive or assistant-style feature exists, we label it clearly as automated.
• Art. 50(2)/(4) — AI-generated or manipulated content. Providers and deployers of AI that generates synthetic text, image, audio, or video (including deepfakes) must mark or disclose it. Clariturn does not generate synthetic media, and does not produce text presented as independent reporting on matters of public interest. Any natural-language summary shown in the product is disclosed as automatically generated from your own metrics.
• Clarity of output. In line with the spirit of Article 50, automated scores, insights, and recommendations are presented as such, so you always know an output was produced by automated analysis rather than by a person.

5. Built with AI assistance

In the interest of full transparency: parts of Clariturn's software were developed with the help of AI-assisted coding tools. This is a statement about how the product was engineered, not a legal requirement of Article 50 (which concerns AI features shown to users, not the tools used to write software).

• All AI-assisted code is subject to human review before it reaches production, and is maintained under our security-first development practices.
• Using AI to help write code does not change how your data is processed, stored, or protected — those safeguards are described in our Privacy Policy and Security page.
• We remain fully responsible for the Service regardless of the tools used to build it.

6. Risk classification under the AI Act

• Not prohibited. Clariturn does not use any of the practices banned under Article 5 (e.g. social scoring, manipulative or subliminal techniques, biometric categorisation of sensitive traits, untargeted facial-image scraping).
• Not high-risk. Clariturn does not operate in any Annex III high-risk area (such as employment, education, essential services, law enforcement, or biometrics). It is a self-service analytics and content-strategy tool for a user's own social-media account.
• Transparency-tier features only. To the extent any feature falls within the AI Act at all, it is at the limited/transparency tier addressed in §4, and we meet those expectations through clear disclosure.

7. Human oversight & your control

Clariturn is advisory only. Its outputs do not produce legal or similarly significant effects on you within the meaning of GDPR Article 22, and no consequential decision is made about you automatically. You are always free to ignore any score or recommendation, and you can disconnect your Instagram account or delete your data at any time — see our Data Deletion page.

8. AI literacy

Consistent with Article 4 of the AI Act, we aim to help you understand the automated features you use: what they do, what data they rely on, and their limits. Clariturn does not guarantee outcomes; its analysis reflects the data Meta makes available and general content-strategy principles. This notice, together with the "AI" explanations in our Terms (§1) and Privacy Policy (§13), is part of that effort.

9. Changes to this notice

As the AI Act's remaining provisions come into application and as our features evolve, we may update this notice. We will post the updated version here and, for material changes, provide notice by email or in-app.

10. Contact

Questions about how Clariturn uses AI, or about this notice: legal@clariturn.com.